Premier had only a name when we started working with them in 2008. We created their logo, brand architecture, and, along the way, successful advertising campaigns.
CORPORATE IDENTITY, ADVERTISING, COLLATERAL, POSITIONING
In 2004, No nonsense was a brand of women's pantyhose with years of declining sales. Quality product? Yes. Good reputation? Yes. Good brand name? Double yes. We believed that the brand name had unlimited potential in many product categories. Since that time we've helped No nonsense grow a huge socks business. And you can now find No nonsense tights and leggings in food, drug, and mass stores. Along the way, we've helped the brand introduce bras, panties, sleepwear, shoe solutions and even a little black dress.
Our work has included packaging, national print, broadcast, web advertising, store displays, collateral, business presentations, promotions, brand architecture and strategic planning. It's been a wonderful partnership, and we've enjoyed it every step of the way.
PRODUCT DEVELOPMENT, POSITIONING, ADVERTISING, EVENTS, PACKAGING, VIDEOS, DIGITAL CONTENT, SOCIAL MEDIA, POINT OF SALE, BUSINESS PRESENTATIONS
Ask any bass player about Roscoe. We featured real people who loved their guitars in ads, posters and trade show materials.
Cowboys are a different lot. They think. They don't talk much. In a way, they're poets. We captured that spirit in this campaign for Priest Hats, a brand of custom-made hats popular among real cowboys. Our client has sold a lot of hats. As well as posters.
What do you do for a beautiful oceanfront resort with an award-winning restaurant? In this case, beautiful, tasteful work.
POSITIONING, ADVERTISING, COLLATERAL, PROMOTIONS
Kinda nice that some students at UNC sought us out for help with the launch of a new concert series. We were happy to help and hope to bring some of those talented students to come on board one of these days.
Our Socks for America summer tour featured films by teams of college students that highlights "No nonsense" efforts across America. During the guerilla promotion, No nonsense gave away one million pairs of socks to people in need. The program, which was back by a massive social media campaign, was a huge success, setting the brand apart from its competitors.
EVENT CREATION AND PLANNING, LOGO, ADVERTISING, WEBSITE, SOCIAL MEDIA, COLLATERAL
The Sanderling Resort's outstanding restaurant Left Bank was an easy sell. The ads had a hard time blowing away people as much as the food did.
Before developing this campaign (which included logo, advertising and sales materials), we got to know a lot about cattle breeding. And that's all we're going to say about that.
POSITIONING, ADVERTISING, COLLATERAL
The Southeastern Center of Contemporary Art is a favorite of ours. We've done numerous campaigns for some incredible exhibits.
We helped this annual event grow by over three hundred percent over a two-year period. We recommended that the Mistletoe Race have a specific purpose. The YMCA agreed to direct funds to childhood fitness and diet education. Never before had the race generated so much revenue from entry fees and corporate sponsors. The true winners were kids who were able to enroll in the program. Our little mistletoe man can be seen on tee shirts and bumper stickers nationwide. Well, not really. It just seems that way.
POSITIONING, ADVERTISING, LOGO, COLLATERAL
Bradford Mortgage wanted to talk, act and be different from other mortgage companies. In this advertising campaign, we put the focus on consumers and their dreams. It was a winning campaign that included collateral, direct marketing and sales support.
POSITIONING, ADVERTISING, COLLATERAL, SALES MATERIALS