Premier had only a name when we started working with them in 2008. We created their logo, brand architecture, and, along the way, successful advertising campaigns.
CORPORATE IDENTITY, ADVERTISING, COLLATERAL, POSITIONING
In 2004, No nonsense was a brand of women's pantyhose with years of declining sales. Quality product? Yes. Good reputation? Yes. Good brand name? Double yes. We believed that the brand name had unlimited potential in many product categories. Since that time we've helped No nonsense grow a huge socks business. And you can now find No nonsense tights and leggings in food, drug, and mass stores. Along the way, we've helped the brand introduce bras, panties, sleepwear, shoe solutions and even a little black dress.
Our work has included packaging, national print, broadcast, web advertising, store displays, collateral, business presentations, promotions, brand architecture and strategic planning. It's been a wonderful partnership, and we've enjoyed it every step of the way.
PRODUCT DEVELOPMENT, POSITIONING, ADVERTISING, EVENTS, PACKAGING, VIDEOS, DIGITAL CONTENT, SOCIAL MEDIA, POINT OF SALE, BUSINESS PRESENTATIONS
Ask any bass player about Roscoe. We featured real people who loved their guitars in ads, posters and trade show materials.
Cowboys are a different lot. They think. They don't talk much. In a way, they're poets. We captured that spirit in this campaign for Priest Hats, a brand of custom-made hats popular among real cowboys. Our client has sold a lot of hats. As well as posters.
What do you do for a beautiful oceanfront resort with an award-winning restaurant? In this case, beautiful, tasteful work.
POSITIONING, ADVERTISING, COLLATERAL, PROMOTIONS
Kinda nice that some students at UNC sought us out for help with the launch of a new concert series. We were happy to help and hope to bring some of those talented students to come on board one of these days.
Our Socks for America summer tour featured films by teams of college students that highlights "No nonsense" efforts across America. During the guerilla promotion, No nonsense gave away one million pairs of socks to people in need. The program, which was back by a massive social media campaign, was a huge success, setting the brand apart from its competitors.
EVENT CREATION AND PLANNING, LOGO, ADVERTISING, WEBSITE, SOCIAL MEDIA, COLLATERAL
The Sanderling Resort's outstanding restaurant Left Bank was an easy sell. The ads had a hard time blowing away people as much as the food did.
Before developing this campaign (which included logo, advertising and sales materials), we got to know a lot about cattle breeding. And that's all we're going to say about that.
POSITIONING, ADVERTISING, COLLATERAL
The Southeastern Center of Contemporary Art is a favorite of ours. We've done numerous campaigns for some incredible exhibits.
We helped this annual event grow by over three hundred percent over a two-year period. We recommended that the Mistletoe Race have a specific purpose. The YMCA agreed to direct funds to childhood fitness and diet education. Never before had the race generated so much revenue from entry fees and corporate sponsors. The true winners were kids who were able to enroll in the program. Our little mistletoe man can be seen on tee shirts and bumper stickers nationwide. Well, not really. It just seems that way.
POSITIONING, ADVERTISING, LOGO, COLLATERAL
Bradford Mortgage wanted to talk, act and be different from other mortgage companies. In this advertising campaign, we put the focus on consumers and their dreams. It was a winning campaign that included collateral, direct marketing and sales support.
POSITIONING, ADVERTISING, COLLATERAL, SALES MATERIALS
Village Juice came to us with a great product and ambitious plans. Our logo and package design for Village Juice looks easy. Practically homemade. That’s exactly how we wanted it to look. So when customers try one of Lonnie’s great juices and ask her if Village Juice is a chain, she smiles. Because we wanted that reaction. Good product. Fresh. You guys seem like you know what you’re doing. Are you in other places too? We love Village Juice and we’re sure they will be. Soon.
Coldpruf keeps you warm when it’s cold outside. It’s that simple. In advertising and collateral we kept our message simple: We Own Cold. We’re selling thermal underwear here. So we kept the tone light and fun. We gave the brand attitude. A great product like this deserves messaging that will communicate benefits while building the brand.
When Piedmont Craftsmen thought about celebrating their 50th anniversary and kicking off a capital campaign, they knew they wanted to do something unexpected. Their gallery serves as an anchor to downtown Winston-Salem’s arts district, a hub of activity that attracts more than 100,000 visitors annually to shop, eat, drink and enjoy special events such as our monthly gallery hops. We knew we could build buzz in the community by installing artwork in unexpected places and asking viewers, "Is this art?". And we did.
Downtown Winston-Salem has evolved into one of the coolest places anywhere. The story of a growing commercial and residential scene, not to mention great music and food, needed to be told. For visitors and residents alike, it’s all about discovery. Downtown has become a great place to live, work and play. Through advertising, social media and promotions, we’ve helped develop a large base of enthusiastic downtowners. It’s cool and we wanted to help make it cool.