We helped this annual event grow by over three hundred percent over a two-year period. We recommended that the Mistletoe Race have a specific purpose. The YMCA agreed to direct funds to childhood fitness and diet education. Never before had the race generated so much revenue from entry fees and corporate sponsors. The true winners were kids who were able to enroll in the program. Our little mistletoe man can be seen on tee shirts and bumper stickers nationwide. Well, not really. It just seems that way.
POSITIONING, ADVERTISING, LOGO, COLLATERAL